A week ago, I’ve come across a job posting in OnlineJobs.Ph with a very interesting screening requirement. And it goes something like this: “In your application, I will need to see a sample of your copy skills so here is what I will want you to do; Pretend that you are selling a
The headline is considered to be the most important part of your copy. According to David Ogilvy: “On average, five times as many people read the headline as they read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” That’s a perfect example of the 80/20
Before you even lift a finger to tap the share button or something else, let me get it straight first. Yes, the landing page only got 4.9% conversion. Yes, that is low. And yes, it’s unacceptable. I remember when I submitted my copy to my client asking for feedback, here is what she said: Client:
