A week ago, I’ve come across a job posting in OnlineJobs.Ph with a very interesting screening requirement. And it goes something like this: “In your application, I will need to see a sample of your copy skills so here is what I will want you to do; Pretend that you are selling a
The headline is considered to be the most important part of your copy. According to David Ogilvy: “On average, five times as many people read the headline as they read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” That’s a perfect example of the 80/20
Before you even lift a finger to tap the share button or something else, let me get it straight first. Yes, the landing page only got 4.9% conversion. Yes, that is low. And yes, it’s unacceptable. I remember when I submitted my copy to my client asking for feedback, here is what she said: Client:
Target Market. Customer Avatar. Ideal Clients. Nailing these down is a part of your business you need to pay attention to. But most online entrepreneurs miss this by trying to focus on a broad spectrum. By doing this, you’re spreading yourself too thin. Let me tell you a story which emphasizes the importance of this
Imagine this. You’ve been in the personal development business for quite some time. You’ve helped more people, and you want to scale. You come up to an idea to launch an online course. … because you want to reach more people and help them solve their problem. But let me ask you this.
When you offer your product or service to your target audience, and it doesn’t perform the way you expected it… IT MEANS YOU FAILED. You failed to get the message across your target audience. You failed to make them engaged in your content. You failed to match your solution to the problem they want to
